Acorn Products

George Bernard Shaw said, “Think of the fierce energy concentrated in an acorn!  You bury it in the ground, and it explodes into an oak!”  Acorn Products, aptly named, has used this “fierce energy” as the catalyst to grow into a fully-fledged oak tree, firmly rooted in the South African retail, wholesale and pharmaceutical markets.

At Acorn Products our two main “branches” are the specialised manufacture of our own brands, like Tabard Insect Repellent and the packing, sales, merchandising and distribution service that we provide for other companies. Acorn Products (PTY) Ltd. represents Storm from BASF, as well our export service that allows us to share our outstanding product range with those outside of South Africa. 

Acorn Products (Pty) Ltd is made up of two divisions: FMCG and an Industrial Division. FMCG (Fast Moving Consumer Goods) is responsible for Sales, Marketing and Distribution of our brands into the retail and wholesale trade. The Industrial Division operates a national stockholding distribution network that takes care of products like Teepol Industrial Detergents in the commercial and industrial sectors.

Acorn’s ongoing brand development ensures our stronghold in an already captive market and our expanding group of companies is poised for steady growth. Acorn’s comprehensive insight into and knowledge of today's highly competitive retail environment is supported by a wealth of hands-on experience. This vision combined with a level-headed, strategic approach to future development, based on sound marketing principles makes Acorn a leader in an aggressive market.

Acorn products are positioned to stand out amongst other brands and our unique selling position is the combination of both value and brand identity. The company has embraced a philosophy of ongoing brand development and sensible brand management, which is applied to the full range of Acorn Products. We have taken Teepol dishwashing liquid and repositioned it as a high end product that stands out from the rest. Acorn proudly launched Wallis & Sayers, a new brand of camphor cream, which has been showing enviable growth in a tough, well-entrenched category.

Here’s why adding your product to the Acorn Products tree gives you the support and infrastructure needed to launch and boost your brand:

We proudly offer a comprehensive marketing, sales and distribution infra-structure available as a complete third party function, we can even offer the following individual out-sourced segments:-

• Trade Marketing, Distribution, Sales and Merchandising
• Distribution, Sales and Merchandising
• Sales and Merchandising Only

Our position allows us to manage an extensive portfolio of brands in related categories, providing services that range from manufacturing and contract packing to turnkey distribution, merchandising and sales functions.  Acorn Products operates at national retail and wholesale levels.

Acorn is in daily contact with all major retail and wholesale chains, as well as various other store types throughout southern Africa, including:-

• AutoZones, Builders Warehouse, Cape Union Mart, Clicks, Discom, Game/Dion, Makro, Metcash, Midas, OK Hyperama, Pick N Pay, Shield, Shoprite/Checkers, Sportsman’s Warehouse, Trade Centre and Woolworths
• Pharmacy wholesalers and retail pharmacy outlets
• Camping Outlets
• Travel Clinics
• AA Shops

Acorn has a nationwide team of 100 sales representatives and 600 merchandisers who will:-

• Collect orders; ensure sufficient stock pressure and merchandise the products to their best potential
• Compile reports on competitor's activity
• Monitor damages and assist in good stock returns
• Ascertain why orders are not being delivered on time

Get the exceptional service and expertise of the Acorn Group behind you.

Contact: sales@acorngroup.co.za